The first element of attract ing Chinese companies involved in overseas project contracting market is the market size and attractive prospects for development. According to CHINCA (China international contractors association) data show that countries worldwide public bidding of engineering contracting projects amount to $1.8 trillion every year, at present China EPC companies accounted for 7% of the market. In EPC companies for more than 30 Chinese level and 50 largest diesel generating set enterprise research, MARTEC GROUP, a consultancy, found that in 2011 , the amount of China EPC companies to participate in overseas engineering contracting projects have up to $142.35 billion, the demand for diesel generator set in more than 5 billion yuan. China EPC companies in roads, railways, power plants and in the field of communication engineering construction level in the world first-class, in the future they will gradually occupy the remaining 93% of the market, thus which causes in domestic diesel generator set procurement demand continues to grow.
Although international brand in the global market share also vary widely, but Chinese companies in overseas markets also gradually set up brand awareness, such as Thai, Thai hao, Kang Cheng Chinese companies in overseas market sales of more than one hundred million yuan, the only 20 years of development history of Chinese diesel generator set business isn't easy. Can have this kind of growth, thanks to the following: compared to international brands, products of China's local enterprises have obvious price advantage. China enterprise of diesel generating sets are most often used cummins, Volvo, doosan, mitsubishi, MTU brands such as engine, and unit assembly has a mature technology. Local companies and EPC in China enterprises, Chinese construction enterprises have good customer relationships.
From domestic market to international market expansion stage, to obtain competitive advantage of international brands, Chinese enterprises are making up for the diesel generating set's own shortcomings, such as raising the terminal application of customization level and strengthen after-sales service market at home and abroad, through comprehensively improve enterprise in product, service and internal management level, to get customers long-term trust, and win more users worldwide.
